T H E I D E A
From Movies to TV shows, Rold Gold has always been there, so...
we challenged our fans to find a bag of Rold Gold to win Real Gold.
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/cfc293f0-8a5d-4586-be3b-98965ee7a2ae_rw_600.gif?h=a8b9e49631eb212de0e2653ad5137c4a)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/8fe579e4-4b55-4197-bdf5-7f336cd08523_rw_3840.jpg?h=50a600a7366e3b2b471845e1643a1a0b)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/cbac39eb-e066-4101-8a18-f61926b57317_rw_3840.jpg?h=ffd3d39b91912fa09b34900b7cb6d6ce)
W E H I D
CLUES EVERYWHERE
Near iconic movie scene hallmarks in New York, all over Twitter,
at a basketball and baseball game, Spotify.....even food reviews.
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/1f1c6df7-876d-4b29-ae93-e475db0bed3f_rw_1920.gif?h=46683d58c13db93fb60dfc58c50a9811)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/f2849610-8806-4364-ba81-5bcdcc095f3b_rw_3840.png?h=96d049bd2cf0cfbbd879feb88c744521)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/52c59d59-cbfb-4996-b0a0-fddc9e1f0e28_rw_3840.jpeg?h=dd3078e36075df226f26c70b2fb08046)