Triangle Tracker is a first-of-its-kind AR lens that turns every triangle in the world into Doritos.
We gamified the world around us with a nationwide hunt for triangles - transforming them into redeemable bags of Doritos and Another Level experiences... simply point and snap to claim your prize.
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/c47b38d2-e8f1-4063-8d88-a92c9af76070_rw_1200.gif?h=ff8e23bb473b8fef2d74ac3cae077c59)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/7ee9a3f5-91f9-4e58-ba3e-04597bf084b4_rw_1920.jpg?h=ad0150dbbe79ea800a997f9e10a96d3d)
but how do you promote that Triangles = Doritos?
The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, as well as integration in Fortnite, a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.
“TRIANGLES ALL OVER THE COUNTRY HAVE BEEN TURNED INTO GIANT DORITOS CHIPS”
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/9e7c0371-53f6-44a6-90e8-020c12f80768_rw_1920.jpg?h=991d641605e4ee8798b2a2090c08a68b)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/e746c6f3-4bd2-4e3c-8833-0c6cb731f035_rw_1920.jpg?h=4623200e73d9bb3a1fc73e73a6796fbc)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/b0d64e9f-f540-4cc2-a451-180bea0d5bee_rw_3840.png?h=0dfdaa3f7b555d95baf7acba3011ba50)
![](https://cdn.myportfolio.com/a16d029e-f683-472a-8efb-cd075ff2c529/d7593dcc-bd8d-4da9-ab81-e8294ed976ee_rw_3840.png?h=b0b2a13acf1ff7189229ed12ba3b05fb)
Here's a fun OLV we made to promote the lens
and a bunch more compiled together