There's watching Spain, France, Mexico, and England during the World Cup, and then there's the option of actually traveling there.
For Amex's 2026 World Cup campaign, we created spots that aired during targeted World Cup football games. Eg. When France was playing, our France ad played.
To promote American Express's partnership with RESY, we also filmed a dining spot for the Williamsburg restaurant, LIlia, featuring Chef Missy Robbins.