Concepted, created, filmed, and edited an interactive art piece in collaboration with 2 fellow Art Director queens!
The brand Knog creates lighting products from LED bike lights to lights for GoPro, and smartphones. They want to change the way we think about lights and enable urban adventurers to discover their own sense of freedom, have fun, and live in the moment.
We wanted to create an interactive experience that displayed Knog’s values, using light & typography. So, we challenged people to look beyond the surface of what we displayed and find the message we had concealed with one thing everyone always has in their hand; their phone.