A Brand Activation by Ford Smart Mobility

Problem: Extreme commuter congestion on highways.

Solution: Create an innovative semi-truck that commutes two solo drivers to their locations using the HOV lane, showcasing the benefits of carpooling.

The HovTruck

The truck will be built with clear walls, so others will see two cars within as the riders relax, get work done or chill and watch tv.
LED screens at the back of the truck alternate between live-traffic updates and information on how to arrange a ride on an HovTruck.
When occupied or empty, onlookers will be prompted to call or tweet in order to arrange a carpool and escape traffic.We will communicate with drivers on how and where to board the truck.

FordPass App

Ford not only wants to raise awareness, but also provide commuters with an easy way to take part in the solution.

Riders will be introduced to FordPass with it’s new carpool service as a tool to make carpooling easy.