Empowered Beats

A product innovation idea for earphones


When people listen to music they tend to be less aware of their surroundings, especially if alone and in the dark. 


Beats wants to keep the music on while keeping you safe at night, so we created Beats earphones embedded with cameras. These cameras have motion detect and infrared night vision similar to those used in home surveillance systems.
Brand:: Beats by Dr.Dre
Creative Team: : Mikayla, K.C, and myself
Award:: Future Lions Shortlist 2017